Sometimes it's very surprising for me how Apple manages to iPad repair Lahore and sell a lot of products every year without any major marketing investment. The reputation of the company is very strong in the market that they know their customers are waiting for their new products and they don’t have to make more efforts to sell their products.
They are innovators
Apple is all about innovation. They don’t invent anything or discover a new technology; they are just recreating the products already existed in the market.
So, what’s new?
It's simple. They do it better.
Apple is lucky enough to have mind-blowing CEO’s, staring from Steve Jobs to Tim Cook. The leadership of Apple has always been outstanding that makes this mobile company no 1 mobile brand in the world.
We all know Steve jobs, such as inspiring and motivating leader. He was the leader driven by his vision and it was his charisma that makes Apple redefine the branding and product development theories. They simply think out of the box and make impossible thing happened.
The way apple brand their products is simply outstanding. They know what their people want and how to access them effectively.
How Apple branding is different from other brands?
Their branding techniques focus on customers emotions and their brand is very much emotionally connected with the people that they are willing to pay higher prices to get their products. The way Apple monopolize their brand has now made their products a symbol of high-class status. Some rich kids want Apple products because not everyone can buy it, they can build their self-esteem by buying high-class products.
Over the years, Apple has built strong credibility of its brand that also made its reputation more powerful in the mobile manufacturing industry.
This company is a trendsetter and renovator in the mobile manufacturing industry.
Many big companies are researching on Apple’s case study to figure out what makes them different from other companies and what is possibly be the reasons for their huge success in the industry.
The vision and ideology of Apple are very different from other brands and they don’t even consider themselves in the race of other mobile brands who always want to beat each other.
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